Will Tech Companies Ever Take Ethics Seriously?

As Facebook and its cohort promise to become more ethical, we need a deeper conversation on why they keep abusing our trust

The Cambridge Analytica scandal was the latest hit in a long series of controversies involving leading Silicon Valley tech companies. Facebook, Google, Apple, Twitter, and Uber, to name a handful of the marquee players, keep popping up as targets of our great digital ambivalence. Many of us love aspects of their products and services while also hating the price we pay for using them: attachment, dependence, vulnerability, lock-in, and a sense of being exploited and of that exploitation being validated.